Jeff is Co- Founder and Director of CobaltBlu
Jeff Dusting is an Entrepreneur, Aviator and Yachtsman. After attending Australia’s elite Defence Force Academy (ADFA) and graduating with a degree in Aeronautical Engineering, Jeff was selected for post -graduate training in Flight Test, graduating MA, Flight Test from the University of Southern California (USA).
Upon returning to Australia he consulted for leading firms before founding and building his own consultancy firm, Operational Concepts, whose clients included leading global and local firms, American Express, National Australia Bank, the Australian Government, and regional ICTs.
Jeff sold Operational Concepts to ASX listed SMS management and technology, becoming one of the youngest ASX directors on record before co-founding CobaltBlu in 2008.
Jeff is known nationally for his contribution to sailing and to sailing safety, he is the winner of the prestigious Tillman Trophy, the winner of Three Peaks (Tasmania) and is the Founder of AdventureSafety.com.au, Australia’s leading online marine supplier.
Sarah is Co Founder and Director of CobaltBlu.
Through CobaltBlu Consulting, Sarah works with organizations wanting to grow global brands, align culture, brand and customers, create high performance sales teams, and individuals working to develop or strengthen their personal brand.
Our clients draw upon her unique experience and knowledge in the application of commercial practices to intellectual property – knowledge gained in a range of environments including internet start-up’s, professional service firms, and Australia/USA/Asia’s leading companies.
Sarah’s key strength is her ability to guide her clients through a creative process of synthesising apparently disparate perspectives, data, and needs, into coherent and practical strategies for real market growth.
She oversees CobaltBlu’s suite of projects and client programmes for market acquisition and growth, brand repositioning, brand extension, strategic alliances, product development, product roll-out, business transition, team development, culture change, and operational performance improvement.