Smart Screen Solutions
As Australia's agent for TruMedia, CobaltBlu brings the world's leading customer analytics solution to the region.
The Market Need
In the advertising world, players would prefer if their advertising budget would be dependent on the customers’ actual exposure to their ads. Just like Internet rating, (based on number of clicks per ad), has become a standard in the Internet advertising world and people meter has become a standard in the TV rating world out-of-home advertisers are seeking a method that will accurately measure exposure to the advertisements played in public areas.
Tru Media Solution
TruMedia offers the OOH advertising players a needed solution for measuring actual OOH viewers, the rating of the content played (gaze time/dwell time) along with a tool that enables adapting content on screens to the audiences’ demographics.
Most of the time ads displayed on screens are not effective in reaching their target audiences. TruMedia’s solution accurately measures the number of viewers watching the digital signage content played on screens, by counting the number of people that viewed the content played and providing information on the viewers’ demographics (gender and age group).
In addition, the real-time metrics makes it possible to target the current viewing audience with an advertisement based on the demographics of the people watching, thus, maximizing the effectiveness of the ad played.
TruMedia provides a solution that:
Most of the time ads displayed on screens are not effective in reaching their target audiences. TruMedia’s solution accurately measures the number of viewers watching the digital signage content played on screens, by counting the number of people that viewed the content played and providing information on the viewers’ demographics (gender and age group).
In addition, the real-time metrics makes it possible to target the current viewing audience with an advertisement based on the demographics of the people watching, thus, maximizing the effectiveness of the ad played.
TruMedia provides a solution that:
- Measures number of people that viewed your advertised content and their demographics.
- Maximizes effectiveness of advertised content by displaying targeted content based on customers’ demographics.
- Measures how many people viewed the advertised content and for how long they watched.
- Provides gaze (time viewers are looking at the screen) and dwell (total time viewers are in the area) data, generating opportunity to see information.
- Enables planning digital signage advertisements for different demographic groups based on their shopping peak hours